Salus Cumberland is set to become Western Sydney’s premier retirement living community, uniquely positioned within the Cumberland Country Golf Club precinct.

The development comprises 234 independent living residences, complemented by an approved higher care facility, and is designed to promote luxury living, wellbeing, and strong social connection.

Boston Projects has been engaged to deliver the comprehensive marketing strategy, oversee the campaign rollout, and manage the ongoing sales programme. The project launched to market in October 2025, achieving an outstanding result with 50% of the first building release sold on launch day.

Our involvement spans several key areas, including:
• Concept development and design of the Display Suite
• Creative direction for brand identity and marketing collateral
• Market research and unit pricing analysis
• Strategic planning for the sales launch and ongoing sales programme

Working in close collaboration with Pariter, we are fully integrated within the Salus Living team, ensuring a seamless, cohesive, and holistic approach to project branding, marketing, and execution.